The next morning, they apologised to each other and agreed to move on. Later, they got into the argument about Reggie not giving time to Picaboo. Instead, Reggie was busy enjoying his life, partying late at night.Īfter launching the working beta version, they went out to celebrate. While Evan worked hard on the design and vision of the product and Bobby coded, Reggie contributed less. They realised that prototype was slow and needed to be rebuilt. His professor asked him if he’d built a sexting app.īut, the trio didn’t get discouraged by all these things and decided to move to Evan’s house to develop the app and get traction. He got a chance to present the prototype to a panel of VCs but the response was not great. After the initial launch, Evan enrolled in a class called “Design and Business Factors” to learn more about product design and business plans. They had high hopes but the initial result was as good as nothing.īut, it was too early to call it a failure. They called it Picaboo.Īfter completing the prototype, Evan reached out to his friends. Their designations were: Evan (CEO), Bobby (CTO), and Reggie (CMO).Įvan designed the app interface and Bobby put in long working hours to get a working prototype in a week. But finally, Evan was able to convince his ex-cofounder Bobby to write the code. Initially, they faced a lot of rejection as people were not convinced about this idea. It was the “aha” moment for them when they realised it could be a million-dollar idea. But, Reggie went to see Evan and discussed this idea. He absentmindedly said, “I wish I could send disappearing photos.” One night, Reggie was smoking and talking about girls with 2 friends. Snapchat was founded by 3 friends: Evan Spiegel, Bobby Murphy, and Reggie Brown.
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